What is Marketing & Advertising

 

Marketing & Advertising

To say marketing is to sell, advertise, influence, promote or publicize something, whether it be a product, service, organization, or idea. But what is Advertising?

Advertising is to make a statement or issue by presenting it in a form which can be easily consumed by the public. Now that we know what “Marketing” is, the next question that we would want to answer is:

Ø What is Advertising?

 There are many advertising approaches in the world to reach the public, but some of them stand out  from the rest. 

Advertising is all about making a point or issue, which can help a business generate more money, gain public attention and ultimately make more sales.

So, for the purpose of making a point or issue and to communicate your business or services to the public, you need to use Advertisements.

In the United States, the advertising industry is very large, with the revenue generated through advertisements in the country being over a trillion dollars a year. That’s almost as much as our biggest economy, China! Advertising can be done by both the private sector and the Government.

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The Government also uses Advertising to promote some campaigns such as Army recruiting campaigns or the Geographical Marker Program.The private sector also uses Advertising to promote their products and services. These advertising firms are called Advertising Agencies and they create advertisements for the companies, like for example:

 

• o   Corporation Office of Advertising (COA)
• o   John Martin Advertising
• o   Alfred J. Young Advertising
• o   J. Walter Thompson Advertising
• o   Bert Lasko Advertising
•  
• o   Strategic Advertising Services (SAS)
• o   American Advertising Agency (AAA)
• o   DCI – Advertising, Inc.
• o   Virgil Emery Advertising

 

How do Advertising agencies create their advertising?

In every country there is a set of rules and regulations in which a company must comply with if they want to use advertising as part of their marketing campaigns.

Advertising agencies have an in-house team of creatives who work on the various advertisements. They are called copywriters. They have to create creative campaigns and products which would leave a lasting impression in the minds of the customers.

The most common forms of advertising are:

 

o   Out of Home (OOH) Advertising

o   Outdoor Advertising

o   Signage

o   Web Marketing

o   Advertisements on Radio

o   Print Ads

 

A newspaper is a medium that is particularly popular because of its long-lasting impact on the people. A newspaper attracts a huge readership and it does so with its advertisements.

There are many types of newspapers such as Lifestyle and Business newspapers, Health and Education newspapers.

In order for a newspaper to earn revenue, it is made up of different types of pages. These pages include the front page, sports pages, features, general news, science and technology, home, entertainment, sports, religion, education and business sections.

 

Publications such as newspapers must have news stories, articles, and features on every page. The purpose of the newspaper is to spread and spread knowledge and information.

News headlines must be descriptive and informative. In order to attract the readers, the headlines need to mention an event, information, and a big announcement for the readers to get more interested.

 

Ø What is a Newspaper?

The word Newspaper comes from the words Newspaper or Newspaper’.Basically a newspaper is a large magazine printed in the same size as a large encyclopedia.

A newspaper will typically have a variety of articles for the readers to read. The main type of newspaper is that of a current affairs and current affairs will include the news, sports and feature news.

In the United States, a newspaper is a newspaper that contains a serialized work or a novel. In most countries, a newspaper is a newspaper and not a serial.

 

Ø What is the difference between Newspaper and Magazine?

The publisher or the owner of a newspaper, for example, will determine what will be published in the newspaper. For example, a newspaper may contain a magazine cover or an entertainment page.

A newspaper is a publication, but a magazine is more like a book. It has different types of articles that are comparable to a magazine.

The United States produces the most number of magazines in the world. And, there are many types of magazines that can be purchased.

 

Ø How does the audience feel when they read newspaper?

 

Well, it’s not just the readers that are reading it, it’s also the advertisers. Ads in the newspapers are a major part of the newspaper.

The advertisers use the newspaper to reach their target audience. They do this through the newspaper. They pay a newspaper to place their advertisements in the newspaper.

The advertisers also use the newspaper to promote their products and services. When an advertiser buys an advertisement in the newspaper, they advertise their products and services in the newspaper. The newspaper then uses the newspaper to reach out to their audience.

It is true that newspaper content is written for the readers and to attract their attention. However, a newspaper is also meant to inform readers about the contents that will be published in the newspaper.

 

Ø What types of Advertising are there in a Newspaper?

There are many types of advertisements that can be placed in a newspaper. The advertising techniques can vary depending on the target audience.

The primary target audience are the readers of a newspaper. The primary target audience of a newspaper is the people who buy it.The advertisers who can get maximum exposure with the readers of the newspaper include the pharmaceutical companies, booksellers, dentists, and car dealers.

 

For example, a car company can display its advertisements in the newspaper to reach out to readers in the process. The car companies will often attach their advertisement to the entertainment section, for example, when a popular actor will promote a new car.

 

Ø What Types of Advertise are available in a newspaper?

The advertisers usually use different types of marketing strategies in order to get maximum exposure and exposure with the readers of a newspaper. Advertisers usually find different types of marketing strategies such as:

 

Advertising on:

 

o   The front page of a newspaper

o   The sports pages

o   The sports section

o   Features in the sports section

o   Feature stories

 

Advertising on the front page of a newspaper helps in attracting the readers. However, in some countries, readers may not read the front page of the newspaper.

Ads in sports pages are effective in attracting the readers of a newspaper. It is because sports pages are full of sport. Sports is the biggest sport in most countries. In most countries, people are passionate about sports.

Also, ads on the sports page help in promoting other sports and more people would want to read sports pages. This is because there are other sports activities that are associated with the sport.

Ads on the sports section are usually the type of advertisements that can be found on the sports pages. Sports is the biggest sport in many countries. People are passionate about sports. And, this passion makes sports pages a popular place to advertise.

Most people don’t read the newspaper’s news section. However, people do read articles about the sport in the sports section.

Advertising on the news section is usually the type of advertisements that can be found on the news section of a newspaper. This is because people read the news as it is a popular part of the newspaper.

It is because news sections are usually written by sports journalists.

Advertising on the front page of the newspaper helps in drawing readers’ attention to the advertisements. In order to get the reader’s attention, the advertiser uses the front page of the newspaper. Also, they use text on the front page of the newspaper to attract the reader’s attention.

 

Ø Paid Reader Ads :-

Paid reader ads are placed on the front page of the newspaper. Readers are encouraged to get more information about the company they are paying to place the ads. This is done through the paid reader ads on the front page of the newspaper.

This feature allows advertisers to get readers’ attention. Readers read the paid reader ads. It is because the readers read the paid reader ads.

Moreover, readers are encouraged to get more information about the product they are paying to place the ads.

 

Ø Print Your Newspaper :-

People do pay some amount to get their newspapers printed in the local newspaper printer. However, this is not a popular strategy among advertisers.

The newspapers are printed by the local paper printer or directly by the local newspaper owner. It is only a few people can afford to pay for a newspaper printing job. In some countries, advertising in local newspapers is the best way to sell their goods and services. It is because the local newspaper is the biggest and most trusted source of information.

 

Ø Proximity and Print Space :-

People usually go to the local newspaper printer when they want to place their advertisement. This is because people can see the newspaper printing job. The people who work in the newspaper printing jobs are also happy with the job they do. There are usually about a few people working in the printing business. This way, they can afford to pay for a newspaper printing job.

 

However, it is not common for people to buy their newspaper through a newspaper printing job. It is because they have to pay to get the newspaper printed. This is expensive. Moreover, most people don’t want to have to pay for the newspaper printing job.

Advertising on the front page of the newspaper is a popular feature for people who are ready to pay to place their advertisement.

 

Ø Expand Your Brand :-

People are always ready to buy the products that they have seen in the advertisements on the local newspaper. This is because these advertisements are usually attached to the products that people have seen in the advertisements.

Ø 

       Expand Your Business :-

Advertising on the local newspaper is also effective for companies that want to expand their business. It is because many people are ready to buy products or services that they have seen in the advertisements on the local newspaper.